When you operate in a competitive field, you need to do more than the basics to achieve SEO success. To get your organic search strategy, you need to take your strategy to the next level, boosting business growth, increasing traffic, and securing more changes. As Google constantly updates its algorithm to deliver a better user experience, SEO professionals also need to update their strategies to stay competitive. Here, we highlight some of the important advanced SEO tips and techniques.

Improve Existing Content

It’s simple to create new content as part of your content strategy, but the truth is, most websites have opportunities to improve and enhance existing content because new content takes more time to rank and run related traffic. If you improve existing content, you can easily achieve both ranking and traffic. There are 2 options to improve your existing content, like

  • Current trends and facts
  • Google Search Console Performance data

Build Out Topic Clusters

Topic clusters are an effective SEO trick because they help you create content as a team that exhibits surface fit and expertise. It is also used as a pillar page to link and attach the page.

Use Animated Images

In our latest search engine ranking factors study, we found that site time is related to Google ranking. The Animated Images help to improve the website loading time, so the visitor spends extra time on your page

Target Comparison Keywords

Nowadays, most people search Comparison Keywords because they include more information compared to other articles. Also, comparative keywords do not have hundreds of competitions.

Internal Linking

Internal linking is one of the most underrated SEO tricks. As for SEOs, internal link is a link from one page of your website to another page of your website. Your users and search engines use links to find content on your website. Think carefully about the anchor text you use, and look for opportunities to link these pages to surface-related pages that require pressure on organic visibility. We act very quickly to chase after receiving new backlinks, before making sure our existing ones are working as efficiently as possible.

Build Backlinks

Backlinks are also called incoming links and inbound links. Backlinks are links to a page from one website to another. Pages with the highest number of backlinks will have the highest organic search engine rankings. Google and other search engines consider backlinks as a vote, these are valuable, reliable, and useful for page ranking. So you can get more backlinks from other sites. 

Use Google Search Console

Google Search Console is one of the most sought after SEO tools on the market as it adds a number of useful features. Here are some of the most useful features:

URL Inspection

The URL Inspection tool offers data about the indexed version of Google on that particular page. The information includes scheduling issues, AMP errors, and configured data errors.

Performance Report

The performance report indicates significant measurements of how your website is performing in Google search results: how frequently it reaches; Average level in search results, Click by rate, any unique features related to your results.