SEO plays an essential role in digital marketing that improves the organic traffic of your website. There are several tools available to improve SEO. If you want to improve your search engine optimization, here are the steps that you have to increase the SEO of your page on the google search engine.
1. Improve the Speed of Page Loading
The page loading time is very important when it comes to SEO. If your site page loads slowly, then google will recognize that and affect your ranking.
Also, the slower website may affect the visitors to the page. According to the research, 40% of the visitors leave the site when it loads for more than 3 seconds.
Another shocking survey is that 80% of visitors won’t come back to that website. Thus, it will terribly affect the SEO ranking and traffic of your website.
If you’re page loads fast, google will recognize its popularity and improves SEO based on that so that the visitors will return. Therefore, page speed is extremely important for SEO improvement.
2. High-Quality Content
The quality of the content on your page is very important for its traffic and SEO ranking.
To improve the traffic and ranking of your website, you have to ensure high-quality content with the reason why visitors should come to your website.
The content of your page should be high-quality, fresh, and relevant to the topic. Another important factor for improving SEO is the dwell time of the page.
It depends on the time that visitors spend on your page per visit. Having fresh, relevant, and newsworthy information keeps the visitors a long time on your website.
3. Optimize Images
Image optimization is also one of the important factors to improve the SEO ranking of your website.
Images and pictures are essential for a website and uploading too many can increase the load of the website and took a long to load.
Thus, you have to compress or resize the images based on the size and file format.
Also, you have to slink the images using keywords according to the names.
Moreover, you can name the images with the related keyword to improve the SEO, and also it reduces the page loading time.
You can also insert the keywords in the title of the images and caption or description.
4. Link Optimization
Link building is another important factor that helps to increase the SEO ranking and organic traffic of your website.
All the links in your website should be built with the authority and relevant websites.
Also, it is important to fix the broken links. If you’re backlinked with the authority websites, then you don’t need to worry about broken links. Broken links affect the SEO ranking of your site.
There are several tools to find out the broken links in your website so you can use them to easily find that.
5. Optimize for Mobile-friendly
According to the research, over 60% of visitors come from mobile devices in google search.
Thus, google recognize the optimization of a website and ranks them respectively. If your website is not mobile-friendly, then the user experience downs and it will create an impact on your SEO ranking.